“Give Lukashenko his own Lu-net!”

Belarus
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Belarusians created a group of websites they called LuNet, in mock honour of President Alexander Lukasheko’s birthday, after he promised to increase internet censorship. The sites, which were a play on words using sites such as youtube and live journal, were packed with government propaganda amid ironic posts which increased awareness to internet censorship and the detention of bloggers for political purposes.

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Belarusians creat LuNet to mock honour of President Alexander Lukasheko’s birthday after he announced increased internet censorship.

How did this group get from the initial impulse to poke fun at Lukushenko to a full fledged campaign? Try brainstorming!