We the Women

Saudi Arabia
Description: 

To draw attention to laws banning women from driving cars in Saudi Arabia, Areej Khan, a Saudi artist and graphic designer living in the US, created the 'We the Women' campaign. The project got women to respond to the question, "To drive or not drive?" by writing their answers on stickers that they could post in public spaces. Participants also photographed their stickers and added them to the campaign's Flickr photo group and Facebook page.

Blogs
Photographs
Social Networks
The We the Women campaign raised awarness on laws preventing women from driving in Saudi Arabia through utilizing stickers and uploading them online

From one individual's idea, this campaign gained a lot of support and attention in the press. In this scenario it is important to track the campaign online. See our advice on Campaign Analytics.