MyQuestion, MyAnswer

Nigeria
Right to Life & Health
Description: 

Young people in Nigeria face obstables in getting accurate sexual and reproductive health information, due to stigma and taboos.  A collaboration between OneWorld UK and local NGO, Education as a Vaccine Against AIDS, produced 'MyQuestion/MyAnswer,' a mobile phone service that lets young people take control over their own sexual health education anonymously and securely. Questions may be sent in anonymously via text message and responses can include health facts, links to local clinics, or a chance to speak directly by phone to a counsellor.  The questions are later aggregated into a FAQ database.

Data
Database
Mobile
Let people ask the questions
MyQuestion, MyAnswer is a resource which individuals can use anonymously to ask and obtain answers on sexual health in Nigeria by OneWorld UK and Education as a Vaccine Against AIDS

Allowing anonymity was a key part of this campaign's strategy from the very start. An important task when designing your campaign is to learn as much about the stakeholders as possible. Try our exercise on this.