The Zero Rupee Note Fights Corruption

India
Description: 

The Zero Rupee Note Fights Corruption is a campaign tool that Vijay Anand created through his organisation 5th pilar. The Zero Rupee note is a visual aid to mobilise people to say 'no' to corrupt officials and to expose where and when bribes are demanded. Its design is based on the Indian 50 Rupee note, but printed on the note in English and Tamil is the message: “Eliminate Corruption at all levels” and “I promise to neither accept nor give a bribe."

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A zero rupee note created by 5th Pilar as a visual aid to fight corruption

By a clever use of messaging and information design this group caught the attention of the public and the press. Learn how you can engage your audience creatively!