The Pink Chaddi Campaign

India
Description: 

The Pink Chaddi Campaign from India was a response to a right wing group's attacks on women drinking in pubs. By organising through Facebook and their blogs, women’s advocates asked supporters to send pink chaddis (panties) to members of this group.

Blogs
Photographs
Social Networks

Pushing boundaries will often get your issue heard! Some activities from our campaign basics card “Think Creatively” is a good place to start thinking outside the box.