In March 2011, a throng of men attacked women taking part in a demonstration to celebrate International Women’s Day in Cairo's Tahrir Square, while the police and army just stood by and watched. Later that month, Egyptian troops beat, shocked and strip-searched women arrested during a protest in Cairo and forced them to submit to virginity tests. One year later, a group of young advocates, NooNeswa, launched a female-centered graffiti campaign called “Graffiti 7arimi”, in order to encourage women to reclaim public spaces, and challenge power dynamics. The group stencils images of powerful Egyptian women with remixed quotes inspired from popular culture. In one design, for example, the legendary Oum Kalthoum sings a line from her famous take on Ibrahim Nagi's “The Ruins”: “Give me my freedom, set loose my chains.”